Can a Business Do Well By Doing Good?

If you’ve ever contemplated this question, then we’d like to introduce you to the musings and insights of Jeffrey Swartz, CEO of Timberland. Under Jeff’s guidance, Timberland has grown from a $156 million company in 1989 to a $1.4 billion company in 2007.

In this interview, Jeff shares candid thoughts, successes and challenges of infusing a business with values – the values stemming from three generations of family leadership at Timberland. You’ll be inspired to re-think what impact it’s possible to achieve through your business.

INTERVIEW HIGHLIGHTS

  • Jeff Swartz expounds on “selling values” (Timberland) versus “selling sex” (other clothing retailers)
  • Timberland’s Facebook campaign which mobilized thousands to action
  • How Timberland creates positive impact in the communities and countries where its products are produced
  • Is Timberland is more like Bono or Al Gore in creating messages for consumers?

Read the transcript and listen to the audio of my interview with Jeff Swartz on Green Business Innovators.

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